Nexa completes 6 yrs of successful biz

Hyderabad MARUTI Suzuki's premium retail network, Nexa has completed six years, this month, of offering new and innovative customer experiences.

The first Nexa showroom was opened in 2015 and has touched the imagination of young and aspirational customers. Half of Nexa customers are under 35 years of age. These customers are well travelled and technology savvy. They always strive for innovative and unique

experiences in life. The company that goes beyond just selling cars, has attracted first time buyers, which makes up for nearly 70 per cent of its total sales.

With the value themes such as, create and inspire, in a short span of six years, Nexa has launched over 380 outlets covering more than 234 cities across the country. The company launched new virtual showroom in January 2020 to explore Nexa products effectively and efficiently in a digitalised format.

Shashank Srivastava, senior executive director, Marketing and Sales, Maruti Suzuki India Limited, said, "Driven by innovation, NEXA marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences. Nexa has helped us attract a new set of customers who were earlier not considering a Maruti Suzuki vehicle. The milestone of six years and 1.4 million customers is a testimony of the trust that our customers have shown us, over the years."